How Changing a Button Increased a Site’s Annual Revenues by $300 Million

People don’t want to “be in a relationship” with an e-commerce site… they just want their stuff.

http://www.uie.com/articles/three_hund_million_button/

This entry was posted by Paul T. on Wednesday, March 18th, 2009 at 10:52 am and is filed under Browsers, E-Commerce, Graphic Design, Usability, User-Centered Design, Web Design. You can follow any responses to this entry through the RSS 2.0 feed.

One Response to “How Changing a Button Increased a Site’s Annual Revenues by $300 Million”

  1. Young-Ki says:
    March 18, 2009 at 5:25 pm

    I have a copy of Luke Wroblewski’s book, “Web Form Design” in case anyone is interested. A good read.

    Reply

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