I love that Nielsen and his team keep studying the issues that we regularly deal with. This week it’s the mistakes that cost non-profit sites the donations they’re so desperately seeking online. A couple organizations we know well (Bread for the World and Habitat) were included in the study (though the newsletter summary doesn’t indicate how they fared).
Potential donors want to know:
- What are you trying to achieve?
- And how will you spend my money?
The results?
“Sadly, only 43% of the sites answered the first question on their homepage. Further, only a ridiculously low 4% answered the second question on the homepage. Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information.”
Tags: nonprofit
