Free. True in general, but also true about Web analytics. These packages let you know how your website visitors got to your site and what they’re doing after they get there. If you don’t already have an analytics package installed on your site, you should get one installed. Otherwise you’re essentially flying blind for everything from search engine optimization (SEO) to understanding user experience. Google Analytics is an example of a tool that’s simple to implement and which will give you insight into your visitors. You can get it up and running in just a few hours.
If you already have Google Analytics installed, Dayspring now has a couple staff that are Google Analytics IQ certified (our apologies for the name—blame Google), with intimate knowledge of Google Analytics. Got a question that you’re dying to answer about your site? Try our web analytics consulting services.
Tags: analytics, google analytics, google iq, newsletter
