Client World Golf Tour, whom Dayspring has supported with some targeted Web application development services, was recently mentioned in an article in the New York Times discussing revenue models for Web sites that go beyond advertising. Congratulations!
When YuChiang Cheng co-founded World Golf Tour, an online golf game with high-definition graphics, he wanted to make money from every player.
Only 5 percent of World Golf Tour’s 250,000 players pay for things like $1 putters in the virtual pro shop or an $18 tournament entry fee, but it gets two-thirds of its revenue from such purchases. The other third comes from ads, including banner ads and tournament sponsorships.
via Web Start-Ups Look Beyond Ads for Revenue – NYTimes.com.
Tags: client, media mention
