For those of us who become intimate with Google Adwords over the years, a lot of head scratching has historically been done over the implementation of quality score. Various blogs and articles have exposed particular details and shined a little light on Google’s calculation and usage. The latest SE Roundtable digest pointed me to this [...]
Archive for the ‘Analytics & Web Measurement’ Category
Recent ultimate guide to Adwords quality score
Monday, March 8th, 2010Speed and User Experience
Wednesday, October 7th, 2009Interesting article with some key learnings that can inform how Web sites and applications ought to be built. Here are some key callouts:
To create the illusion of direct manipulation, a user interface has to respond in less than 0.1 second. This is a guideline for AJAX-style interactions that you create on sites. It’s got to [...]
Website Optimizer Experiments
Wednesday, August 12th, 2009Google’s Website Optimizer allows you to test out different variations on your website to determine analytically which will produce the most conversions. You define what a conversion means for your site — a click-through to another page, or adding an item to a shopping cart, or filling out a form, or almost anything [...]
AdWords – Estimated First Page Bids
Monday, July 27th, 2009Google AdWords tells you right away if your Maximum Bid for a keyword is too low for your advertisement to show up on the first page of results. On one website I’m currently working with, the keyword that generates by far the most impressions and clicks is one where Google says that I am way [...]
A Website Redesign: 5 Months Later
Tuesday, July 21st, 2009It’s been just about 5 months since we re-launched the Dayspring website with a fresh design and a custom content management system. We’ve gotten quite a few positive comments on the site’s clean, precise look.
But how has the site performed? Sure it’s a laudable goal to make the Web more beautiful, but, [...]
AdWords – The Cost-per-Click Temptation
Wednesday, July 15th, 2009The most important thing I have learned in using Google AdWords for a few different websites is that you must resist the temptation to increase your Maximum Cost-per-Click (Max. CPC) while trying to pursue more clicks and a higher clickthrough rate.
The indicators are everywhere in AdWords that a higher bid will get you more clicks! [...]
Keyword Insertion in Google AdWords
Friday, June 26th, 2009I’ve been working on Google AdWords for our Dayspring website for a while, and we’ve done AdWords for some of our clients in the past. Google recently sent us a coupon code for a free $250 in Adwords ads for an old business website of ours, Wazia. This collection of children’s book reviews hasn’t been [...]
Web Analytics: The Best Things in Life Are…
Wednesday, May 13th, 2009
Free. True in general, but also true about Web analytics. These packages let you know how your website visitors got to your site and what they’re doing after they get there. If you don’t already have an analytics package installed on your site, you should [...]
Browser Share: Or “What’s SeaMonkey and Do I Care?”
Wednesday, May 13th, 2009
Which browsers should you make sure your site supports? There are certainly a lot out there (Internet Explorer, Firefox, Safari, Chrome, Opera, Konqueror…and SeaMonkey, to name a few).
It’s not possible to support every browser to the same degree, and the right answer [...]
Google Analytics opens up API… got an interesting app in mind?
Tuesday, April 21st, 2009Google Analytics is now opening up its API to developers:
Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell. Users could see snapshots of their Analytics data in developer created dashboards [...]
