For those of us who become intimate with Google Adwords over the years, a lot of head scratching has historically been done over the implementation of quality score. Various blogs and articles have exposed particular details and shined a little light on Google’s calculation and usage. The latest SE Roundtable digest pointed me to this [...]
Archive for the ‘Search Engine Optimization (SEO)’ Category
Want to get on the first page of Google’s results? Concatenate and minify those CSS and JS files. Matt Cutts of Google indicates that sometime in 2010 Google may formally incorporate page load speed into its organic search results rankings. It has already been doing this for some time in its quality score index for [...]
After 18-months of speculation, false starts, and other drama (including an aborted bid by Microsoft to buy all of Yahoo! and an attempt by Google to engineer its own search partnership), Microsoft and Yahoo finally reached a 10-year search agreement.
The agreement is expected to take effect in early 2010 and will take 1 or 2 [...]
The most important thing I have learned in using Google AdWords for a few different websites is that you must resist the temptation to increase your Maximum Cost-per-Click (Max. CPC) while trying to pursue more clicks and a higher clickthrough rate.
The indicators are everywhere in AdWords that a higher bid will get you more clicks! [...]
I’ve been working on Google AdWords for our Dayspring website for a while, and we’ve done AdWords for some of our clients in the past. Google recently sent us a coupon code for a free $250 in Adwords ads for an old business website of ours, Wazia. This collection of children’s book reviews hasn’t been [...]
Use a simple <link> element in the <HEAD> of your page to identify which is the real page. This makes your link juice flow in the right direction.
In a page reachable by both of the following url’s:
we would put the following:
<link rel=”canonical” href=”http://www.dayspring-tech.com/work/universities-and-education/ucsf-path-lab-redesign”/>
By doing this, whenever links go to the non-canonical address, [...]
Maile Ohye gave a presentation at Google I/O (Google’s developer conference) on making search friendly websites, from the perspective of Googlebot as well as the visitor. Here are some highlights from what was covered:
Avoid Pagerank Dilution by choosing one domain (including www or non-www) and only having one URL for each page. Factors that contribute [...]
The “semantic Web” is something that has been discussed for a good amount of time as the “next incarnation” of the Web. The idea of the semantic Web is that rather than simply marking up content for presentation, content is marked up for meaning. According to Wikipedia:
The Semantic Web is an evolving extension of the [...]
A recent, super-detailed investigation of the state of Flash and SEO:
“If you couldn’t tell in my post, my official recommendation is to use SWFObject 2.x using static delivery. As mentioned above, it enables you to provide crawlable alternative html content, but also enables Google and Yahoo to index your flash movies. You get the [...]