Google’s Website Optimizer allows you to test out different variations on your website to determine analytically which will produce the most conversions. You define what a conversion means for your site — a click-through to another page, or adding an item to a shopping cart, or filling out a form, or almost anything [...]
Posts Tagged ‘google’
Website Optimizer Experiments
Wednesday, August 12th, 2009AdWords – Estimated First Page Bids
Monday, July 27th, 2009Google AdWords tells you right away if your Maximum Bid for a keyword is too low for your advertisement to show up on the first page of results. On one website I’m currently working with, the keyword that generates by far the most impressions and clicks is one where Google says that I am way [...]
AdWords – The Cost-per-Click Temptation
Wednesday, July 15th, 2009The most important thing I have learned in using Google AdWords for a few different websites is that you must resist the temptation to increase your Maximum Cost-per-Click (Max. CPC) while trying to pursue more clicks and a higher clickthrough rate.
The indicators are everywhere in AdWords that a higher bid will get you more clicks! [...]
Keyword Insertion in Google AdWords
Friday, June 26th, 2009I’ve been working on Google AdWords for our Dayspring website for a while, and we’ve done AdWords for some of our clients in the past. Google recently sent us a coupon code for a free $250 in Adwords ads for an old business website of ours, Wazia. This collection of children’s book reviews hasn’t been [...]
Google and the Semantic Web
Wednesday, May 13th, 2009The “semantic Web” is something that has been discussed for a good amount of time as the “next incarnation” of the Web. The idea of the semantic Web is that rather than simply marking up content for presentation, content is marked up for meaning. According to Wikipedia:
The Semantic Web is an evolving extension of the [...]
Google Latitude – Location-based services
Wednesday, February 4th, 2009Google just released its Latitude service for Google Maps on mobile phones. I saw something like this at the Web 2.0 conference in 2008 from Yahoo! called FireEagle, but this service uses GPS and cellphone tower proximity data to locate “friends” and show them on a Google map.
http://news.cnet.com/8301-1035_3-10155946-94.html
Google dominates search. Surprised?
Thursday, January 15th, 2009There’s no question about which engine organizations ought to be focusing their attention on for search engine optimization. It’s Google.
Google is roughly accounting for 70% of U.S. search share according to Hitwise and Nielsen Online. Yahoo is 2nd with 20%. Microsoft and Ask also register, with Microsoft trending upward.
http://m.news.com/2166-12_3-10143183-93.html
Google Chrome “First Look”
Tuesday, September 2nd, 2008These guys did us the favor of an early review of Google’s new browser.
Google I/O: Day 2 Notes
Thursday, June 12th, 2008I’m finally getting around to posting some notes from my second day at the Google I/O conference.
Keynote
The keynote speaker was Marissa Mayer, who was more interesting for me because she talked a lot about how Google does statistical research for everything they release. They’ll release two or three versions of, say, the search results page, [...]
