Interesting article with some key learnings that can inform how Web sites and applications ought to be built. Here are some key callouts:
To create the illusion of direct manipulation, a user interface has to respond in less than 0.1 second. This is a guideline for AJAX-style interactions that you create on sites. It’s got to [...]
Google’s Website Optimizer allows you to test out different variations on your website to determine analytically which will produce the most conversions. You define what a conversion means for your site — a click-through to another page, or adding an item to a shopping cart, or filling out a form, or almost anything [...]
Google AdWords tells you right away if your Maximum Bid for a keyword is too low for your advertisement to show up on the first page of results. On one website I’m currently working with, the keyword that generates by far the most impressions and clicks is one where Google says that I am way [...]
It’s been just about 5 months since we re-launched the Dayspring website with a fresh design and a custom content management system. We’ve gotten quite a few positive comments on the site’s clean, precise look.
But how has the site performed? Sure it’s a laudable goal to make the Web more beautiful, but, [...]
The most important thing I have learned in using Google AdWords for a few different websites is that you must resist the temptation to increase your Maximum Cost-per-Click (Max. CPC) while trying to pursue more clicks and a higher clickthrough rate.
The indicators are everywhere in AdWords that a higher bid will get you more clicks! [...]
I’ve been working on Google AdWords for our Dayspring website for a while, and we’ve done AdWords for some of our clients in the past. Google recently sent us a coupon code for a free $250 in Adwords ads for an old business website of ours, Wazia. This collection of children’s book reviews hasn’t been [...]
Free. True in general, but also true about Web analytics. These packages let you know how your website visitors got to your site and what they’re doing after they get there. If you don’t already have an analytics package installed on your site, you should [...]
Which browsers should you make sure your site supports? There are certainly a lot out there (Internet Explorer, Firefox, Safari, Chrome, Opera, Konqueror…and SeaMonkey, to name a few).
It’s not possible to support every browser to the same degree, and the right answer [...]
Google Analytics is now opening up its API to developers:
Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell. Users could see snapshots of their Analytics data in developer created dashboards [...]
In a study released earlier this year, Click Forensics says that 17.1% of all clicks on ads are fraudulent, with almost a third of them perpetrated by automated “botnets”, groups of computers taken over (via trojan horses, viruses, etc.) and controlled remotely.
At some point this problem is going to come home to roost and advertisers [...]
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