Want to get on the first page of Google’s results? Concatenate and minify those CSS and JS files. Matt Cutts of Google indicates that sometime in 2010 Google may formally incorporate page load speed into its organic search results rankings. It has already been doing this for some time in its quality score index for [...]
Archive for the ‘Search Engine Optimization (SEO)’ Category
Google will factor page load speed into search result rankings
Wednesday, January 6th, 2010Microsoft and Yahoo in Search Partnership
Wednesday, July 29th, 2009After 18-months of speculation, false starts, and other drama (including an aborted bid by Microsoft to buy all of Yahoo! and an attempt by Google to engineer its own search partnership), Microsoft and Yahoo finally reached a 10-year search agreement.
The agreement is expected to take effect in early 2010 and will take 1 or 2 [...]
AdWords – The Cost-per-Click Temptation
Wednesday, July 15th, 2009The most important thing I have learned in using Google AdWords for a few different websites is that you must resist the temptation to increase your Maximum Cost-per-Click (Max. CPC) while trying to pursue more clicks and a higher clickthrough rate.
The indicators are everywhere in AdWords that a higher bid will get you more clicks! [...]
Keyword Insertion in Google AdWords
Friday, June 26th, 2009I’ve been working on Google AdWords for our Dayspring website for a while, and we’ve done AdWords for some of our clients in the past. Google recently sent us a coupon code for a free $250 in Adwords ads for an old business website of ours, Wazia. This collection of children’s book reviews hasn’t been [...]
Fight PageRank Leakage and Algorithmic Penalties: Canonicalize!
Wednesday, June 3rd, 2009Use a simple <link> element in the <HEAD> of your page to identify which is the real page. This makes your link juice flow in the right direction.
In a page reachable by both of the following url’s:
www.dayspring-tech.com/work/featured/ucsf-path-lab-redesign
www.dayspring-tech.com/work/universities-and-education/ucsf-path-lab-redesign
we would put the following:
<link rel=”canonical” href=”http://www.dayspring-tech.com/work/universities-and-education/ucsf-path-lab-redesign”/>
</head>
By doing this, whenever links go to the non-canonical address, [...]
Guidelines for Search Friendly Development: from Google I/O
Friday, May 29th, 2009Maile Ohye gave a presentation at Google I/O (Google’s developer conference) on making search friendly websites, from the perspective of Googlebot as well as the visitor. Here are some highlights from what was covered:
Avoid Pagerank Dilution by choosing one domain (including www or non-www) and only having one URL for each page. Factors that contribute [...]
How Users Read on the Web: Nanocontent and Golden Triangles
Tuesday, May 19th, 2009Jakob Nielsen’s recent Alertbox article has some interesting things to say about how users read on the Web.
Our newest usability study…tests how well users understand the first 11 characters of a website’s links and headlines.
Why test text that’s so severely truncated? Because online reading is often dominated by the F-pattern. That is, people read the [...]
Google and the Semantic Web
Wednesday, May 13th, 2009The “semantic Web” is something that has been discussed for a good amount of time as the “next incarnation” of the Web. The idea of the semantic Web is that rather than simply marking up content for presentation, content is marked up for meaning. According to Wikipedia:
The Semantic Web is an evolving extension of the [...]
What has happened to indexing Flash?
Thursday, March 19th, 2009A recent, super-detailed investigation of the state of Flash and SEO:
“If you couldn’t tell in my post, my official recommendation is to use SWFObject 2.x using static delivery. As mentioned above, it enables you to provide crawlable alternative html content, but also enables Google and Yahoo to index your flash movies. You get the [...]
Favorite FF plugins, in this case for SEO
Monday, March 16th, 2009Many of these are already used in the office, but I wanted to keep the link around for when I get back to playing around…
seo-extensions-for-firefox/
