Archive for the ‘Web Strategy’ Category

Amazon EC2 Oversubscribed?

Thursday, January 14th, 2010

Here is a post that reports that all is not happy for some with their heads in the clouds.

Is Amazon EC2 Oversubscribed and Suffering from Internal Network Latency?

I am not directly involved with this, but figured I’d raise it in the blog.

There have been various reports from the community of Amazon EC2 users, that [...]

Mobile OS Market Share Updates

Monday, November 16th, 2009

Gartner released a report last Thursday, November 12, which showed some market share movements in the mobile OS space. iPhone and RIM gained market share, while Symbian and Windows Mobile lost share. Android has gone from 0 to almost 4% of market share. This is in line with Gartner’s prediction that by 2012, Android will [...]

Amazon.com, General Store of the Web

Monday, September 21st, 2009

An article in yesterday’s New York Times talks about how Amazon is increasingly becoming the general store of the Web, one of the few e-tailers to thrive amidst the general recession.

Sometime later this year, if current trends continue, worldwide sales of media products — the books, movies and music that Amazon started with — will [...]

Nonprofits and contact management: “Calgon, take me away!”

Thursday, September 17th, 2009

Do you remember the 80’s TV commercial where the heroine, harried and overwhelmed by the worries of the moment, calls out to Calgon bath products for deliverance? (A sentiment resurrected by Southwest’s “Wanna get away?”)

I hear this same cry for deliverance fielding calls from nonprofit organizations struggling to stay on top of their contact and [...]

Making Better Use of Your “Contact Us” Page

Tuesday, September 15th, 2009

The Contact Us page plays a critical role in most websites. For many organizations, it is not much of an exaggeration to say that the entire website exists to support the Contact Us page. But how usable is your contact page? Despite its central role, Contact Us often fails to get the attention it deserves [...]

The Danger of Google’s Market Power

Thursday, September 10th, 2009

This article today points up one of the things that you need to be careful about when assessing third-party services to integrate into your web solutions. This particular case concerns Google’s Checkout, an e-commerce offering that is Google’s answer to PayPal, and allows the handling of payment processing.

Google’s ability to handle recurring payments, such as [...]

Website Optimizer Experiments

Wednesday, August 12th, 2009

Google’s Website Optimizer allows you to test out different variations on your website to determine analytically which will produce the most conversions. You define what a conversion means for your site — a click-through to another page, or adding an item to a shopping cart, or filling out a form, or almost anything [...]

Microsoft and Yahoo in Search Partnership

Wednesday, July 29th, 2009

After 18-months of speculation, false starts, and other drama (including an aborted bid by Microsoft to buy all of Yahoo! and an attempt by Google to engineer its own search partnership), Microsoft and Yahoo finally reached a 10-year search agreement.

The agreement is expected to take effect in early 2010 and will take 1 or 2 [...]

AdWords – Estimated First Page Bids

Monday, July 27th, 2009

Google AdWords tells you right away if your Maximum Bid for a keyword is too low for your advertisement to show up on the first page of results.  On one website I’m currently working with, the keyword that generates by far the most impressions and clicks is one where Google says that I am way [...]

AdWords – The Cost-per-Click Temptation

Wednesday, July 15th, 2009

The most important thing I have learned in using Google AdWords for a few different websites is that you must resist the temptation to increase your Maximum Cost-per-Click (Max. CPC) while trying to pursue more clicks and a higher clickthrough rate.

The indicators are everywhere in AdWords that a higher bid will get you more clicks! [...]