For those of us who become intimate with Google Adwords over the years, a lot of head scratching has historically been done over the implementation of quality score. Various blogs and articles have exposed particular details and shined a little light on Google’s calculation and usage. The latest SE Roundtable digest pointed me to this [...]
Posts Tagged ‘adwords’
Recent ultimate guide to Adwords quality score
Monday, March 8th, 2010AdWords – Estimated First Page Bids
Monday, July 27th, 2009Google AdWords tells you right away if your Maximum Bid for a keyword is too low for your advertisement to show up on the first page of results. On one website I’m currently working with, the keyword that generates by far the most impressions and clicks is one where Google says that I am way [...]
AdWords – The Cost-per-Click Temptation
Wednesday, July 15th, 2009The most important thing I have learned in using Google AdWords for a few different websites is that you must resist the temptation to increase your Maximum Cost-per-Click (Max. CPC) while trying to pursue more clicks and a higher clickthrough rate.
The indicators are everywhere in AdWords that a higher bid will get you more clicks! [...]
Keyword Insertion in Google AdWords
Friday, June 26th, 2009I’ve been working on Google AdWords for our Dayspring website for a while, and we’ve done AdWords for some of our clients in the past. Google recently sent us a coupon code for a free $250 in Adwords ads for an old business website of ours, Wazia. This collection of children’s book reviews hasn’t been [...]
